Seed to Cup
Know who grew your coffee.
Every coffee has a place, a harvest and people behind it. Follow the journey from the coffee grower and the farm to processing, roasting and your cup.
An example from our collection
Connect the bag to its origin
One coffee. Its own people and place.
- The people
- Francisca Cubillo & Óscar Chacón
- The place
- Las Lajas · Sabanilla de Alajuela · Central Valley
- The coffee
- Las Lajas Washed - Caturra - Catuaí
The Las Lajas story connects the family's work with care for the land and the exploration of different processes. On this coffee's page, discover its profile and choose the format available in your market.
Seed to cup
The work behind each cup
Eight steps, one connected story. Open each stage to see how origin and the people behind it can stay visible from farm to cup.
Coffee grower
Our coffees begin with the people who grow them. We work to build long-term relationships with coffee growers, including minimum-price commitments and access to financing where available, so each harvest can contribute to a more stable future.
Cultivation and harvest
Every farm has its own growing region, altitude, varieties and harvest conditions. We share those details when documented so you can connect each coffee with the land and the people who care for it.
Processing
Washed, honey, natural and experimental processes shape the character of each lot. The process listed for your coffee reflects the specific lot, not just the methods a farm may use.
Milling and preparation
Drying, sorting and preparing green coffee help preserve the quality of the harvest. Where available, we connect each coffee to the mill and preparation work behind it.
Roasting
At our Roasting Lab, we develop each roast around its origin, process and cup profile, bringing out the character already present in the coffee.
Packaging
Our packaging protects freshness and carries the origin story forward. Coffee, farm, variety and process details help you know what is inside every bag. Disposal instructions depend on the specific packaging and local facilities.
The journey to you
From our roastery to you, we use the delivery and pickup options available in your market while keeping each coffee connected to its origin.
Your cup
The story continues in your cup. Grind, water and brewing method bring out different notes. Explore the coffee's farm story, or go deeper with our Academy and Roasting Lab.
Value at origin
Price tells a story, too.
We believe a better coffee future begins with better relationships at origin. Our purchasing approach includes long-term commitments to coffee growers. This chart shows a historical price comparison we previously published.
Historical price references · USD per lb

Every coffee has an origin
Know the people behind your cup
Explore the people, farms, varieties and processes behind each coffee. When a detail isn't available, we'll say so.

People, place and craft
The story does not stop at the farm
From processing to roasting, each step brings out the character of the harvest. See how we approach that craft in our Roasting Lab.